CRUSH was built around one simple observation: customers don’t buy the way most sales and marketing teams still engage.
Decisions now form across people, time, and touchpoints - long before a formal buying process begins.
CRUSH gives teams a shared system for understanding those decisions and engaging customers accordingly.
Teams engage earlier - and more effectively
CRUSH helps teams recognize where customers actually are in their decision process and engage accordingly.
Sales and marketing work from the same system
CRUSH gives both teams a shared language for understanding change, risk, and adoption.
Customers move forward with less friction
By aligning engagement to real decision dynamics, customers experience less confusion and more confidence.
CRUSH training helps sales and marketing teams build a shared understanding of customer decisions and apply it in real situations.
Explore Training Programs →For teams applying CRUSH in complex environments, we provide hands-on advisory support to adapt the framework across sales, marketing, and customer adoption.
Learn about Go-to-Market Advisory →