Customer Journey | Markets | Regulations | Technology | Competition
What is important is what is happening outside
Understanding your customer touchpoints is critical for your company to align.
Those touchpoints or channels are set up in a way that you assume that customers will engage.
Many companies see three phases in customer engagements, 1) getting the customer’s attention, 2) selling to the customer, 3) servicing the customer. In many companies, those are distinctly different departments and teams.
The Swanson buyer’s journey mapping workshop is meant to provide clarity on the identification of your customers, following their engagement with your teams, and providing clarity to optimize your efforts and technologies.