Organization Design | Digitalization | Skills | Processes | Culture
As things change, your organization needs to adapt
We are undergoing rapid changes. Customer buying processes that used to be dependent on your salespeople to control are now being largely completed without even contacting your company. Technology is driving changes in supply chains and production. New innovations are changing your customers’ regulatory requirements.
Your competitors could be merging. Is this a threat or an opportunity? Speaking of your competitors, do you know which customer persona that they are focused on? Do they have a different approach than you have?
You can ask endless questions about the world outside of your organization. Having a common understanding of what is happening outside of your organization can help you create a productive culture, resolve conflicts, reduce silos, and understand the way forward.
No matter the type of engagement, Swanson tackles the external view in a highly objective way. Reduce threats, drive opportunities, set benchmarks. External change.