Where the rubber hits the ground?
The promise of digital marketing is tremendous. Making it work is challenging
Understand what skills are needed and what skills that you currently have. Skills range from campaign execution, creative packages, SEO, to analytics and much more.
How do your customer processes work? How do your processes line up with those processes? What is the most optimal way to run campaigns?
How do you know if your campaigns are working? How do you know that your marketing spend is providing a good ROI?
How should your organization be organized? Do shared services make sense? What management skills do you need to make it work?