Going beyond theory to enable execution of change
Selling in a multi-channel environment requires different skills and mindsets
There was a trend already underway for the role of sales to change. COVID-19 accelerates that trend.
Large team events are a big deal. It is a when leaders can see the troops face-to-face, to launch a new initiative, or a new product. However, in the current state of things, a
Digital transformation has more to do with transformation of your organization than it does with technology
The relationship that you have with your customers has many phases. Each phase of your relationship impacts different touchpoints. Mapping a customer's journey helps to keep things in perspective.
Traditional consulting engagements can become academic exercises that provide answers but with little direction.
Our approach goes beyond theory. We see our role as helping you discover changes that you need to implement and then help you make changes stick.
We deliver based on basic Agile principles; we believe that you need to see benefits early instead of waiting for a final presentation.
Our goal is that by the time we finish our engagement, your organization can execute.
As marketers, we need to have a combination of technology, process, and sales skills. We need to be both analytical and creative. But what exactly does that mean?