Combining sales and marketing knowhow to help you make meaningful changes
Selling in a multi-channel environment requires different skills and mindsets
There was a trend already underway for the role of sales to change. COVID-19 accelerates that trend.
Large team events are a big deal. It is a when leaders can see the troops face-to-face, to launch a new initiative, or a new product. However, in the current state of things, a
Digital transformation has more to do with transformation of your organization than it does with technology
The relationship that you have with your customers has many phases. Each phase of your relationship impacts different touchpoints. Mapping a customer's journey helps to keep things in perspective.
Many companies find themselves missing the internal alignment that they need to succeed in today's environment.
Marketing technology has also changed and will continue to change. How do you align the skills that you need to be successful in the future?
Our approach with you is to provide you with an independent but passionate view of your customer. Based on that, we help you improve processes, skills, and technology to enable you to succeed.
As marketers, we need to have a combination of technology, process, and sales skills. We need to be both analytical and creative. But what exactly does that mean?