B2B marketers must understand how their customers work

Aligning marketing activities around customer goals

A black and white photo of a wall.

Marketing means alignment.

When we talk about alignment, we mean alignment with the customer.

The overlaying thought behind the UGF is to align all touchpoints with the customer instead of trying to align touchpoints with each other. If you refer to the customer, you automatically align to each other.

‍

Our methods show you where customers engage with marketing. That enables you to know what kind of content needs to be developed, what kind of campaigns to do, where and when to do surveys, and how you can align with sales and customer service.

How do you develop Marketing Strategy?

  • Using the Unified Growth Framework (UGF), we prove that Marketing should be involved in every stage of the customer life cycle.
  • The UGF focuses on what the customer wants to achieve in every stage of the relationship with you.
  • The key is the identification of the targeted customer (accounts), the persona in the account; what role, what context, what message, what media.
  • The UGF guides your market research by identifying the persona and aligning the required information to the correct context.
A diagram shows the process of a support selection.

How do you manage Marketing Execution?

  • If the customer's goal is to move from sourcing to selecting, then marketing needs to help. Create content that helps the customer advance what they are trying to do.
  • The UGF separates new customers from existing customers. The reason is that the customer process is different.
  • Measurements are aligned to what the customer is trying to achieve at each phase of the life cycle.
A man's hand holding a globe with graphs and icons around it.

How do you align Marketing?

  • The customer's goal links all channels' actions.
  • The customer does not care if they are dealing with sales or marketing. Therefore, messaging must be aligned.
  • Sales and marketing share the same goals: driving revenue.
  • Our method strives to un-silo sales and marketing.
A man and woman are standing in front of a large screen with graphs and data.

Contact us

for more information.

We would be very happy to explore how the UGF can help your business.

Contact

Contact us

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.