CRUSH for Marketing aims to:
Engage customers at every stage of their journey, from initial awareness to ongoing usage
Interrupt the status quo to create customer awareness
Provide targeted content to guide customer decision-making
Drive long-term customer value and relationship growth
Support sales efforts during the opportunity process
Facilitate smooth transitions between customer lifecycle stages
CRUSH recognizes marketing's role in every stage of the customer lifecycle, not just in lead generation.
CRUSH shows that customers make critical decisions during the nurturing stage, including defining requirements and decision-making processes. Marketing plays a key role in the sales process.
Because CRUSH uses the customer-life cycle as a reference, Account-Based (ABM), Market-Based (MBM), and transactional marketers can anticipate needed content to drive revenue.
CRUSH enables sales, marketing, and customer service to operate from a unified perspective, even aligning the customer with the supplier.