CRUSH positions sales to deliver customer value

CRUSH is an innovative sales methodology designed to address modern challenges in customer engagement, decision-making, and long-term value creation.

What CRUSH does for your sales team

It helps salespeople to understand and navigate their customers.

It helps the salesperson to anticipate what is happening next.

It creates common goals between the salesperson and customer.

It provides a common framework with marketing and sales.

Understanding the customer

CRUSH shows sales the customer lifecycle, customer roles, decision making processes, and how to identify customer engagement in a way to sell better.

A man wearing a suit and a blue shirt.
A woman wearing a yellow shirt and blue jeans.

Conversational approach

CRUSH shows a way for a salesperson to be successful without changing their personality. The conversational approach is structured, but allows a salesperson to be authentic.

Focus on adoption

The customer goal is always adoption. CRUSH focuses on the customer goal which unites the customer perspective to the salesperson.

A man in a blue shirt holding a cell phone.
A woman wearing a yellow shirt and blue jeans talking on a cell phone.

Cross-Functional Alignment

CRUSH enables sales, marketing, and customer service to operate from a unified perspective, even aligning the customer with the supplier.

Read how to assess CRUSH

Enterprise Training

Customized programs with market research, methods, sales enablement, and management support.
Contact

Online Courses

Complete CRUSH program with modules, support documentation, tips, and micro-trainings.
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