CRUSH is a modern, customer-centric sales methodology encompassing the entire customer lifecycle.

Unlike traditional approaches, it focuses on long-term relationships and customer success beyond the initial sale.

Key features include:
Holistic approach: Covers the entire customer journey from awareness to expansion.
Event Map: Visualizes the customer's journey for strategic engagement.
CRUSH Communication Method: Enables a deeper understanding of customer needs and goals.
Emphasis on adoption and harmonization: Ensures long-term customer satisfaction and integration.
Adaptability: Flexible framework suited for today's dynamic business environment.
Complexity management: Helps teams understand and address customer complexities.

CRUSH stands for Change, Results, Usage, Satisfaction, and Harmonization, representing a complete picture of customer partnership. While more complex than some methodologies, CRUSH's comprehensive nature aligns with the intricacies of modern business relationships.

CRUSH is a new methodology born from extensive experience:

Decades of sales experience since the 1980s Implemented training for hundreds of salespeople
Assessed numerous sales methodology suppliers
Won deals valued in hundreds of millions
Managed small and large sales teams
Sold both transformational and traditional technologies
Implemented CRM, Martech, and AI
Worked across various industries, including high-tech and life sciences
7 years as Revenue Operations consultants

This diverse experience led to the development of CRUSH, as existing methodologies no longer adequately addressed modern complex buying behaviors. CRUSH represents a willingness to challenge the status quo and adapt to changing market dynamics, aiming to provide a competitive advantage in today's sales environment.

We have a reputation as problem solvers.
However, solving problems has taught us a lot about learning.
We are highly committed to results. However, since we are a new entry into the world of sales methodology, we still need to develop our relationship.

We know that we do that by results. It becomes a question of mitigating risk. That's why we will help you mitigate the risk of dealing with a new supplier.

You need to know that we will try very hard to help you make the changes you want to make. That's how we build our reputation.

Considering the risk factors, Swanson has devised ways to mitigate the risk.

First, programs were developed around both online training and custom-designed training interventions.

The online training is affordable, allowing you to try the training and modules before committing.

The online training will be 80% to 85% of the customized enterprise versions.

Also, the training methods are blended (online courses, live Q&As, in-person training, and micro-reinforcement). This enables you to reduce the risk of not achieving the desired ROI.

Sales enablement and online training-the-trainer programs are being developed but are currently offered in the enterprise plan.CRUSH does not currently offer CRM plug-ins. However, Swanson has extensive experience with CRM implementation and can assist with minor changes to maximize CRUSH's potential. Please get in touch with us for details.

Although our competitors have raised prices over the years, the effectiveness of their products has declined.

A key advantage is that we provide superior effectiveness at a fraction of the cost of our competitors.The fact that we can offer the online version and any in-person customized program reduces the time to reach the objective.

We do that to reduce the overall cost while improving the intensity of our customized programs.You can be confident that we will be a stronger performer at a significantly lower cost.

Online Version: Concepts, examples, exercises, micro-trainings for reinforcement, management, and coaching.

Customized (Enterprise): same as online plus: market assessment, specific buyer's journeys, customer branding, personal support.

Micro-training: Micro-trainings are concise video training sessions that remind salespersons how to prepare and execute CRUSH. The intention is to use a video "battle card" referenced in the field or before a sales call.

Online: is video and support documentation based. Editable PDFs are provided as tools.

Enterprise: all materials are customized to perfectly fit the team's needs. We strongly suggest a blended (self-paced) online element with in-person trainings.

Updates: as markets change, we will change with it. Our learnings are communicated to our customers.

The advantage of digital delivery is that it enables us to update new versions of CRUSH as markets change - even though .  

CRUSH does not currently offer CRM plug-ins. However, Swanson has extensive experience with CRM implementation and can assist with minor changes to maximize CRUSH's potential.

Please contact us for details.

All digital assets (videos and materials) can be uploaded to LMS systems for enterprise implementation.

Swanson can provide gated customized content online for your teams to access if that is not possible.

Not only are you getting the most innovative sales, marketing, and customer service approaches, we are extremely easy to implement.At the end of the CRUSH sales training, every rep should walk away with a better understanding of customers, how they work, and how to address them.

They should be able to forge a better customer relationship from the very first engagement.

They should work in a very deliberate way, being able to anticipate better and able to win deals by adding value.