About Greg Swanson

It is not who you are that is important; it is what you do that defines you.


American born, lived in Europe most of adult life.
I live in St. Gallen, Switzerland, with my two kids.

What I offer

I view the customer as a starting point to solve problems and align people. The way that you can differentiate is to push beyond what is common. Empathy with the customer gives the direction. Go beyond the "best practice." To be successful for my clients, I need to be knowledgeable, experienced, creative, fact-based, and always on top of technology. Deliver. Never stop learning. Use my global understanding and my knowledge of cultural differences and similarities. My ability to deeply understand the broad scope of both digital and human touchpoints is vital.


  • Three decades of international sales, marketing, and management experience with Kodak, Xerox, Dell, Sigma-Aldrich, and Merck.
  • Turned around three large sales organizations, drove the adoption of digital marketing in B2B and key account management.
  • International experience across the globe.
  • Since 2017, consulting Life Science and IT companies for innovative sales, marketing, and digital transformations.


Driving changes in B2B based on the customer, encompassing sales, marketing, and customer service. Adapting organizations to reduce friction. Using digital and human customer interactions to drive revenue. Customer Research, Martech, Salestech, BPM, and ERP. Teams and organizations. Driving revenue in a multi-cultural environment.


BSc. International Marketing, Oklahoma State University
Executive Certificate in Digital Marketing, University of Illinois
Executive Certificate in Entrepreneurship, Wharton School, University of Pennsylvania


Email: hello[at]swanson.ch

Tel: +41 79 126 4786